Nikola Ekmedzic

Nikola Ekmedzic

Chief Financial Officer

As Finance Director, I am responsible for the administrative, financial and management operations of the company, including the development of a financial and operating strategy, indicators related to this strategy, as well as the ongoing development and monitoring of management systems designed to preserve company assets and provide accurate financial results.
My main responsibilities are:


  • Assist in formulating the company’s future direction and supporting tactical initiatives.
  • Monitor and direct the implementation of strategic business plans
  • Develop financial and tax strategies.
  • Manage the capital request and budgeting processes.
  • Develop performance measures and monitoring systems that support the company’s strategic direction.


  • Participate in key decisions as a member of the executive management team
  • Maintain in-depth relations with all members of the management team
  • Manage the accounting, human resources, investor relations, legal,and tax departments
  • Oversee the financial operations both domestic and international
  • Manage any third parties to which accounting or finance functions have been outsourced
  • Oversee the company’s transaction processing systems
  • Implementation of the best operational practices
  • Oversee employee benefit plans, with particular emphasis on maximizing a cost-effective benefits package
  • Supervise acquisition due diligence and negotiate acquisitions
  • Financial Information
  • Report financial results to the board of directors
  • Linear and volumetric expansion of the online store
  • Improving the product asortment in the store.
  • The improvement of the product asortment can be carried out in the following areas: reduction, expansion, stabilization
  • I take part in the design and functionality of the website



Happy Clients
Years in Business
Orders in 2019
Returned goods